Drive Sales Performance with Salesforce, Gong & Workforce Data

Summary

Integrate Salesforce and Gong data with Visier’s People Data Platform to optimize sales team performance. Combine sales data with workforce insights on learning, retention, recruiting, and onboarding to make better workforce decisions. Identify key drivers of high-performing sales teams and develop strategies to replicate success. Empower leaders with actionable insights for coaching, performance management, and career growth. Visier’s intuitive interface and genAI solution, Vee, enable data-driven decisions to boost sales outcomes.

Problems to be solved

As a sales leader, it’s challenging to obtain up-to-date, consolidated views that reveal the “why” behind the performance of your sales team.
As a sales enablement leader, it’s difficult to gauge the impact of training on sales performance and justify the time spent away from the field to develop teams.
As an HR Business Partner (HRBP), it’s challenging to access accurate data that supports workforce health insights, such as how risk of exit could jeopardize sales outcomes or how to shorten onboarding to maximize performance.
As a revenue or sales operations leader, delivering timely, detailed insights to support leadership can be a time-consuming process, especially when managing follow-up requests for more detailed pipeline data.

Solution

Incorporate Salesforce and Gong data with workforce data to provide actionable insights that empower sales leadership to align their salesforce with desired outcomes.

Integrate Sales and Workforce Data: Combine sales data with insights on learning, retention, recruiting, and onboarding to make well-informed workforce decisions that impact sales performance.
Analyze Organizational Impact: Understand how different personas within your organization and prospect organizations influence the sales cycle, and adapt strategies accordingly.
Replicate High Performance: Identify the key drivers of high-performing sales teams and develop strategies to replicate success across your department.
Empower Coaching and Development: Provide more actionable insights for coaching, performance management, and career conversations, helping to retain key performers and enhance their skills.

How it Works

Using Visier’s Salesforce and Gong integrations Visier admins can configure the tables to bring into Visier and map them accordingly. This integration takes care of all historical and present data.
Visier’s data ingestion process stores, processes and detects events even when not explicitly mentioned in the data. This data is then mapped to the employee object within the data model. As the data changes over time these changes are also mapped to the bitemporal model to reflect the state of the business at a particular point in the past. Visier is also able to normalize this data with enrichment, including job titles to create accurate views at the roles sales people are engaging with.
The data is then mapped to Visier’s People Data Model which has a sales component where you can map these Gong and Salesforce fields.
With this data mapped into the People Data Model, automatically metrics and calculations are generated that can be called through Visier’s genAI solution Vee through chat.
This data is also automatically populated into a data visualization for key sales questions in a data storytelling format. Leaders and other stakeholders can explore the data with an intuitive user interface that helps to dig into the “why” behind the data. They can also use Vee, Visier's genAI assistant, to return back fast and accurate insights.